Cart Object Profile
Transforming browsing into structured commercial intent for seamless order processing.
Object Purpose
Temporary Container
The Cart object serves as a temporary container for collecting and managing potential purchase items before order creation.
Professional Shopping Assistant
It acts as the professional shopping assistant of your CRM, helping organize and manage product selections.
Support for Buying Processes
The Cart object supports both simple and complex buying processes, transforming browsing and selection activities into structured commercial intent.
Value Creation Role
Converting Interest to Intent
Transforms product interest into purchase intent
Enabling Flexible Processes
Enables flexible buying processes
Supporting Complex Configurations
Supports complex configurations
Creating Accountability
Creates accountability for order conversion
Bridging Browsing to Purchasing
Bridges browsing to purchasing
Maintaining Transaction Flow
Maintains clean transaction flow
Natural Birth of Cart Object
Online product selection
Quote conversion
Reorder processes
Subscription renewals
Portal interactions
Sales assistance
Cart Object Growth
1
Product addition
Adding new items to the cart
2
Configuration selection
Choosing specific options for products
3
Pricing calculation
Determining the total cost of items
4
Discount application
Applying relevant discounts to the cart
5
Shipping setup
Configuring shipping options
6
Payment preparation
Setting up payment methods
Cart Object Maturation Stages
1
1. Creation Stage
- Initial product selection
- Basic configuration
- Standard pricing
- Default options
2
2. Configuration Stage
- Product customization
- Option selection
- Quantity adjustment
- Shipping setup
3
3. Validation Stage
- Price calculation
- Discount application
- Availability check
- Delivery validation
4
4. Conversion Stage
- Payment processing
- Order creation
- Fulfillment initiation
- Success confirmation
Value Relationships
Connected To: Contact Record (Buyer)
- Maintains buyer context
- Enables personalization
- Supports communication
- Tracks history
Connected To: Product Records (Items)
- Links to catalog
- Maintains configuration
- Tracks availability
- Enables fulfillment
Connected To: Order Records (Transaction)
- Facilitates conversion
- Maintains details
- Enables processing
- Tracks completion
Core Properties: Cart Management
Name
URL
Status
Token
External ID
Creation Date
Modified Date
Core Properties: Financial
Total Amount
Subtotal
Tax
Discount
Shipping Cost
Currency Code
Exchange Rate
Core Properties: Location Information
Billing Address Details
Shipping Address Details
Shipping Weight
Shipping Methods
Delivery Options
Location Requirements
Core Properties: Commerce Data
Marketing Acceptance
Source Store
Landing Site
Referring Site
Tags
Custom Attributes
Success Patterns
Engagement Indicators
Strong carts demonstrate:
- Clear intent
- Complete configuration
- Proper validation
- Quick conversion
- Clean processing
Value Multiplication
Carts multiply value through:
- Configuration efficiency
- Process optimization
- Error reduction
- Customer satisfaction
- Revenue acceleration
Common Friction Points
Data Management
- Abandoned cart tracking
- Configuration persistence
- Price synchronization
- Inventory validation
- Status updates
System Integration
- E-commerce platforms
- Inventory systems
- Payment processing
- Shipping calculation
- Tax computation
Growth Opportunities
Near-term Enhancement
- Abandoned cart recovery
- Smart recommendations
- Process automation
- Analytics improvement
- Mobile optimization
Future Possibilities
- AI-powered assistance
- Dynamic pricing
- Predictive inventory
- Automated validation
- Success optimization
Document Information
This object profile provides the foundation for implementing effective cart management in HubSpot, enabling organizations to properly manage buying processes while maintaining clean data architecture and clear commercial intent.