Subscription Object Profile
Transform recurring revenue commitments into manageable records for proper tracking and automation.
Object Purpose
Professional Revenue Manager
The Subscription object acts as the professional revenue manager of your CRM, ensuring recurring relationships are properly structured, monitored, and maintained.
Automation
It automates routine billing processes, streamlining your recurring commercial relationships.
Tracking
Enables proper tracking of recurring revenue commitments, transforming them into manageable records.
Value Creation Role
Converting one-time sales into recurring relationships
Enabling automated billing cycles
Supporting predictable revenue tracking
Creating accountability for renewals
Bridging commerce to financial systems
Maintaining clean revenue records
Life in Our Ecosystem: Natural Birth
Origins of Subscriptions
- Recurring product purchases
- Service agreements
- Maintenance contracts
- Support plans
- License renewals
- Managed services
Object Enrichment
- Payment processing
- Status tracking
- Term management
- Usage monitoring
- Value validation
- Relationship deepening
Growth and Evolution: Creation Stage
Subscription Terms
Defining the core agreement between the organization and the customer.
Payment Configuration
Setting up the financial aspects of the subscription.
Billing Schedule
Establishing the timeline for recurring payments.
Contact Information
Gathering essential customer details for communication.
Initial Validation
Ensuring all aspects of the subscription are correctly set up.
Growth and Evolution: Active Stage
1
Payment Collection
Regular processing of subscription fees.
2
Status Monitoring
Continuous tracking of subscription health and activity.
3
Term Compliance
Ensuring adherence to agreed-upon subscription terms.
4
Value Delivery
Providing the promised services or products to the customer.
5
Relationship Management
Nurturing and maintaining a positive customer relationship.
Growth and Evolution: Renewal and Evolution Stages
Renewal Stage
- Term evaluation
- Value assessment
- Rate adjustments
- Relationship review
- Extension planning
Evolution Stage
- Service expansion
- Value enhancement
- Relationship growth
- Innovation adoption
- Success documentation
Value Relationships
1
Contact/Company Records (Subscribers)
- Identifies customers
- Manages billing info
- Tracks preferences
- Enables communication
2
Product Records (Services)
- Links to offerings
- Maintains pricing
- Tracks entitlements
- Supports delivery
3
Deal Records (Commercial Origin)
- Provides context
- Maintains terms
- Tracks history
- Guides growth
Core Properties: Subscription Details and Payment Management
Subscription Details
- Term Length
- Billing Frequency
- Start Date
- End Date
- Amount
- Currency
Payment Management
- Payment Method
- Billing Schedule
- Collection Status
- Processing Details
- Receipt Delivery
- Renewal Terms
Core Properties: Service Configuration and Relationship Tracking
Service Configuration
- Product Selection
- Service Level
- Usage Limits
- Support Terms
- Delivery Requirements
- Success Metrics
Relationship Tracking
- Account Health
- Usage Patterns
- Value Realization
- Growth Potential
- Renewal Likelihood
Success Patterns
Subscription Indicators
Strong subscriptions demonstrate:
- Consistent payments
- Active usage
- Value realization
- Growth potential
- Renewal commitment
Value Multiplication
Subscriptions multiply value through:
- Revenue predictability
- Cost efficiency
- Relationship depth
- Service expansion
- Success compounding
Common Friction Points
Data Management
- Term tracking
- Usage monitoring
- Status updates
- Value measurement
- History maintenance
System Integration
- Payment processors
- Financial systems
- Service platforms
- Support tools
- Success tracking
Growth Opportunities: Near-term Enhancement
Flexible Billing
Implement adaptable billing options to meet diverse customer needs.
Better Analytics
Enhance data analysis capabilities for improved decision-making.
Usage Insights
Gain deeper understanding of how customers utilize subscriptions.
Health Scoring
Develop comprehensive metrics to assess subscription health.
Renewal Automation
Streamline the renewal process through intelligent automation.
Growth Opportunities: Future Possibilities
1
2
3
4
5
1
AI-powered Forecasting
2
Dynamic Pricing
3
Predictive Expansion
4
Success Automation
5
Value Optimization
These future possibilities represent the next frontier in subscription management, leveraging advanced technologies to enhance predictability, pricing strategies, customer success, and overall value delivery.
Document Information
This object profile provides the foundation for implementing effective subscription management in HubSpot, enabling organizations to build predictable revenue streams while maintaining clean financial records and strong customer relationships.